December 2025

HD (High Definition) powders are a specific subset of powders designed to meet the demands of modern technology. With 4K cameras and smartphones capable of capturing every tiny detail, makeup has had to evolve. HD powders are typically made of 100% pure silica. Silica is a mineral that has the unique ability to absorb oil […]

While “setting powder” and “finishing powder” are terms often used interchangeably, they actually serve different purposes. A finishing powder is the “filter” of the makeup world. While a setting powder’s job is to hold makeup in place, a finishing powder is designed to be applied as the very last step to blur the appearance of […]

For many years, the goal of setting powder was strictly to eliminate shine, but the rise of the “glass skin” and “dewy” trends has introduced a new category: radiant or illuminating setting powders. These products are specifically formulated for individuals who want to set their makeup and increase its longevity without losing their natural glow. […]

Pressed powder is the ultimate companion for the woman on the go. While loose powder is best for the initial application at your vanity, pressed powder is designed for portability and precision. It is created by compressing the powder particles into a solid cake, usually housed in a compact with a built-in mirror and a […]

Loose setting powders are the gold standard for achieving a high-definition, airbrushed finish. Unlike their pressed counterparts, loose powders consist of finely milled particles that are incredibly lightweight, allowing them to sit on top of the skin without feeling heavy or “cakey.” This formula is the preferred choice for the “baking” technique—a method where a […]